Hi, I'm Chris Sandlund, a staunch advocate of paid media who seeks to help media companies monetize their content through subscriptions. Yes, you can make money creating content - just ask my former employer the Financial Times, any cable company or services such as TiVo. They're charging subscriptions. So should you.

I also help non-media companies that seek to engage their customers and business partners with better content. Modern Web techniques allow a firm to readily get its message out - as long as the content is good. Your audience will turn off if you don't provide them information that meets their needs. It's a soft sell that benefits from a traditional editorial approach.